Privacy Policy

Vellero Privacy Policy

This Privacy Policy explains how Vellero (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, purchase our products, or otherwise interact with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” refers to any individual who accesses or uses our Services, including customers, website visitors, and others whose information we collect in accordance with this policy.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described. If you do not agree, please do not use our Services.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any updates will be posted on our website, and the “Last updated” date will be revised accordingly. Where required by law, we will take additional steps to notify you.

How We Collect and Use Personal Information

We collect personal information in order to operate our business, deliver our products, and provide a high standard of service. The information we collect depends on how you interact with Vellero.

In addition to the uses described below, we may use personal information to:

  • Communicate with you

  • Fulfil legal and regulatory obligations

  • Enforce our terms and policies

  • Protect our business, customers, and Services

Personal Information We Collect

Information You Provide Directly

When you use our Services, you may provide us with personal information, including:

  • Contact details: name, email address, phone number, billing and shipping address

  • Order information: purchase details, payment confirmation, delivery information

  • Account details: username, password, and security information

  • Shopping activity: items viewed, added to cart, or saved

  • Customer support communications: information you choose to share when contacting us

You may choose not to provide certain information, though this may limit your ability to access some features of our Services.

Information Collected Automatically

We automatically collect limited technical information about how you interact with our website (“Usage Data”), including:

  • Device and browser information

  • IP address

  • Network and connection data

  • Pages viewed and interactions with the Services

This information is collected using cookies and similar technologies to ensure the website functions correctly and to help us improve performance and usability.

Information from Third Parties

We may receive information from trusted third-party service providers who support our operations, including:

  • E-commerce and website platforms (such as Shopify)

  • Payment processors, who securely handle payment details on our behalf

  • Analytics, marketing, and advertising partners, who help us understand engagement and improve relevance

Any information received from third parties is handled in accordance with this Privacy Policy.

How We Use Personal Information

Providing Products and Services

We use personal information to:

  • Process payments and fulfil orders

  • Manage accounts

  • Arrange shipping, returns, and exchanges

  • Send order-related communications

  • Enable customer reviews

Marketing and Communications

With your consent or where permitted by law, we may use your information to send updates, offers, or product communications. You may opt out of marketing communications at any time.

Security and Fraud Prevention

We use personal information to protect our Services, prevent fraud, and maintain account security. You are responsible for safeguarding your login credentials.

Customer Support

We use your information to respond to enquiries and provide effective customer service.

Cookies

We use cookies and similar technologies to operate and improve our website, remember preferences, and analyse performance. Some third parties may also place cookies to support analytics or advertising.

You can manage cookie preferences through your browser settings, though disabling cookies may affect site functionality.

For more information on Shopify-related cookies, please visit:
https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share personal information only where necessary and for legitimate purposes, including:

  • With service providers who support our operations (payment processing, fulfilment, analytics, customer support)

  • With business and marketing partners, including Shopify

  • Where you have given consent

  • Within our corporate group

  • In connection with legal obligations, regulatory requirements, or business transactions

We do not sell personal information in the traditional sense.

User-Generated Content

If you choose to submit reviews or other content publicly, that information may be visible to others. We cannot control how third parties use information you choose to make public and are not responsible for its security once shared.

Third-Party Websites

Our website may link to third-party sites. We are not responsible for their privacy practices or content, and we encourage you to review their policies before sharing information.

Children’s Information

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Data Security and Retention

We take reasonable measures to protect personal information; however, no system is completely secure. Information transmitted online may not be fully secure during transit.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have rights including:

  • Accessing your personal information

  • Requesting correction or deletion

  • Data portability

  • Restricting or objecting to processing

  • Opting out of targeted advertising

  • Withdrawing consent

You may exercise these rights by contacting us. We may need to verify your identity before responding and will not discriminate against you for exercising your rights.

International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States. Where required, we rely on approved legal safeguards such as Standard Contractual Clauses.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: info@vellero.co.uk